Yekra is a revolutionary new distribution network for feature films.
Take your average urban family, the Mcdonalds, and ask them to keep every scrap of garbage they create for three months. Then take them on a journey to show them where it all goes and how it affects the world outside. From table scraps to the stuff they flush down the potty to the air pollution created by driving the kids to school to leaving the lights on, the Mcdonalds discover that for every action there’s a reaction that vastly affects them and the planet. Life under a microscope has never been so revealing and shocking for the Mcdonald family of five and for those who dare to watch their trashy odyssey.